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Google announced the arrest of his service just a year after its launch in beta.
To focus on the real growth of drivers TV and mobile?
If you use Twitter in 2009, you must remember today with a slight smile of the fair access to invitations for the beta online service Google Wave. Even then, those who had played with the Google service made in collaborative let transpire and incomprehension at best, at worst, deception. A few weeks after the official launch for the general public, Google has announced this Wednesday, August 4 to stop the service, precisely because of (large) audience. Some also had a few weeks ago pointed to weaknesses of the tool, just wanting to use it for ... cover a conference live from Google.
Google: the culture of the test?
This is not a first for Google. The older will remember the episode Froogle, the Google and compare prices had been dormant on the quiet in summer 2007 (summer time seems ripe to the household for that matter). As noted by Raphael Benedict on his blog, there is no need to be moved more than that, so much innovation at all costs and risk-taking are part and parcel of the corporate culture in Mountain View. google-wave-logoMoreover, Google has easily made, they are human and financial. One may also wonder where people get Buzz and SideWiki, enjoying all the attention of specialists, but the public seems to sulk, or even ignored. This announcement should not impacting more than that market sentiment towards the heavyweight of the global Internet, or even strengthen it, because what we perceive as a watermark is that Google is focused primarily on growth opportunities much more promising.
The web is dead, long live the mobile and online TV
How not to link this decision altogether benign with two other Google News on August 5 this? On the one hand we learn that Google mobile OS is profitable and pulverized with scores no less than 200,000 activations per day, the other firm would be willing to call into question the principle of free access to online content (net neutrality, itself being debated in the hexagon), and to promote access to certain content publishers to the detriment of others denying this principle. Clearly, the user always has the choice to view what he wants ... catalog within a pre-established by Google and its partners. One begins to move away from frankly "Do not Be Evil".
The other big battle of recent weeks is around the TV connected. We urge him, the trend has begun, the TV we buy will be connected to the network. And Google is not the last in the running, with Apple in ambush, the TV manufacturers who intend to influence decisions, publishers content looking to monetize their catalogs, and behind it all the component suppliers is trying to take positions, or not to lose.
It is therefore clear that for Google, the web is quite strong position on which there are still growth opportunities (as the company was eyeing the side of the game on social networks), but the final impression it gives is that for Web firm is already behind them. Google is dominant in the online search (and monetization via keywords sponsored), has a foothold in online advertising with DoubleClick, another in mobile advertising with AdMob. The future is also on our phones in our rooms ... and perhaps also in our browsers cookies.
Wave So, amidst all this, more like a recreation informative than a large project. Some would say that the smoke has filled his office? |
